December 6, 2004:
12 Key Reasons Why Acupuncturists Are Not More Successful In Their Practices
Eric G. Schneider, D. Min.
Welcome to What's the Point? - the official Ezine for the Acupreneur.
My name is Dr. Eric G. Schneider, D. Min and I'm the Chief Inspirational Officer of the Acupreneur.
My mission is to cultivate 2000 readers of What's the Point? by Jan 2005 and I need your help. Please forward this Ezine along to your colleagues.
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"Even if you're on the right track, you'll get run over if you just sit there."
-Will Rogers
Greetings,
I have always loved the above quote till I read the cover of a book called "Don't Just Do Something, Sit There," expressing the sentiment that just being busy doesn't mean productive or effective. As Will states in the above quote, you also have to be on the right track.
That's what the new program of the Acupreneur is all about: Getting on the right track and taking the right actions that are consistent with your center of authenticity and integrity.
Many of you have signed up for the free teleclass and, thanks to the negotiations with S Squared studio, I have been able to craft a wonderful offer to all of our readers who are going to be on the call. So if you have not signed up for the call yet on December 9, 2004 at 8pm Eastern, don't wait. You can get the call information easily by sending a blank email to fillyourpractice@getresponse.com
Today I want to talk with you about the 12 reasons why acupuncturists don't do as well as they can...and what you can do about it!
Many blessings to you on your path,
Eric G. Schneider, D. Min.
Eric@acupreneur.com
In this issue:
 12 Key Reasons Why Acupuncturists Are Not More Successful In Their Practices
Do you ever feel like you are rowing a boat in circles? Making the efforts and not getting much of a return on your time?
It's time to get on the right track!
If you are not as successful as you would like, take a look at the below 12 key reasons - if any of these characteristics describe you, hopefully you can recognize where you need improvement and make some positive changes.
1. You do not know exactly what you are selling.
Most acupuncturists think they are selling acupuncture. Ask you current clients to describe exactly what you provide for them and sell that.
2. Your pointed personality is putting people off.
We all come across in a particular way. Get the facts, it's crucial to know how people react to you.
3. You hold back some of what you see and sense.
Your clients want the three "i's" from you - your Instincts, Intuition and Inklings.
4. You are rigid about what tools you use and how you use them.
Customize your solutions. People want flexibility with integrity.
5. You need clients and it shows.
Fear is consuming. Get a day job until you can transition.
6. You try and sell acupuncture as a professional service.
Lets face it, as a customer it's boring. People won't buy boring, but they will buy better healthier lives.
7. You are clueless about marketing/publicizing and selling your gifts.
Every acupuncturist has something very special to offer - get help in articulating your treasures.
8. You are not hearing what your clients really need, want or are saying.
Acupuncturists lose clients because they aren't fully hearing exactly what is important to the client. Drop your agenda and listen for theirs.
9. You are missing using the web as a part of your marketing strategy.
If you are not clear on how to utilize a website or create an effective one, find someone who can. The reality about this might really surprise you.
10. You invest more in your on-going clinical training and neglect to invest in your business skills and knowledge.
Many forget that they were not schooled in how to open, run and sustain a successful practice and continue to neglect doing that.
11. You have not arranged for enough support or encouragement.
Starting a practice takes time, structure and strategies. INVEST in support!
12. Maybe you are meant for another career or iteration of acupuncture and Chinese medicine.
Your education may be a stepping stone for another career.
Join us on December 9, 2004 at 8pm Eastern for a free teleclass - An Introduction To Filling Your Practice In 100 Days. And please, do not keep this a secret - let your colleagues know how to register for the free class.
Send a blank email to fillyourpractice@getresponse.com - registration and phone information will be automatically sent to you.
Many blessings,
Eric G. Schneider, D. Min.
Dr. Eric G. Schneider, D. Min .is the Chief Inspirational and Spiritual Officer of the Acupreneur. The preeminent business school for oriental medical professionals who want a financially rewarding practice while maintaining their spiritual values.
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