Eric G. Schneider, D. Min.

1. Give Value!

Position yourself as a generous provider of helpful information.

While others are educating everyone else on the virtues of Acupuncture, speak about real problems with real solutions.

2. Remember who you are talking to

Ask yourself 2 key questions that can help you stay focused on your presentation:

• Who will be listening to your presentation?
• Why have they come to this particular presentation?

In this way you will fulfill your audience's potential expectations.

For instance, when I prepare my presentation for Acupuncturists, it depends if I am talking to those with full practices or those who are trying to fill their practices.  While much of the underlying philosophy is the same, the methods, skills and actions may not be. 

By keeping my audience in mind, I am able to tailor my presentation accordingly.

 3. Begin with the end in mind

Your presentation will usually consist of 3 basic elements:  to inform, to persuade and to instruct. Ask yourself:  "What do I want my listeners to leave with?"

For instance when I give a talk on "How to Fill Your Acupuncture Practice in 100 Days, But Don't Start Counting Yet", I want my listeners to leave with hope and excitement.  I want them to be empowered with information so that they can take actions that are consistent with their spiritual values.

4. You have heard of the three treasures?

The three treasures of presentations are to make 3 and only 3 basic points. Use only 3 bullet points in any visual and only use 3 ideas to support each one that you are presenting.

Then lead to the conclusion. Sequential is chronological and the audience makes their own conclusions based on your material.

5. Use Visuals!

Visuals add to the audience's ability to stay interested in your presentation.  They also free you up from having to memorize a presentation.  In this case PowerPoint software can be a great help.

6. Practice Practice Practice

Your visuals can either enhance your professionalism or they can be a distraction.  Practice is the answer that makes the difference.

Again let me suggest PowerPoint software and a lamp projector.  This way there is very little to operate and move around.  Flip charts and overhead slides can be very difficult to manage.  Keep It Simple!

7.  Hand outs

Hand outs are very important and should be handed out when you are about to give your presentation.  Otherwise people will be reading them before you start. 

Again, if you are using PowerPoint, printouts are a snap.  You can print out 3 slides per page.  Then all you need is a great cover with the title and contact information on it and you are ready to go.

8. Have fun

Getting nervous is normal. Just breathe deeply and focus on having fun and knowing that you are bringing useful information to your audience.

Schedule a talk a month on your area of expertise!