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Acupreneur Community News 5/16/08
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From the Editor:
What a week! Spring has sprung and I hear rumors of 70 degree days in the near future.
I'm a summer-lover and there is nothing better than sitting on the green grass under a large tree and soaking in the atmosphere. As long as the bum stays dry and nothing creepy or slithery drops on me from above.
It has been a slow news week for acupuncture. Seems everything is slowing down as graduation draws near and so many students are preparing to take some really big tests. I don't envy you. But I do wish you the best of luck.
Enjoy the news this week. If you have any suggestions, ideas, seminars, or just something to say please let me know. You can email me at editor@theacupreneur.com.
Cheers all!
Amy, Editor
Community
Newletter
editor@theacupreneur.com
"An ant on the
move does more than a dozing
ox."
~ Lao
Tzu
Greetings Dear Ones,
Marketing is not an expense!
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I know this may seem so basic that everyone should know it, however, so many people are walking around thinking that marketing is an expense and then focusing on how much it is all going to cost.
Marketing is an investment and if you are not willing to make the investment, you won't get the returns.
Now, before we talk about marketing, you must make sure you are willing to deliver on your promises, whatever they are. So assuming that you are, and your client journey through your practice is stellar, then by all means market.
Marketing has power because it communicates that you understand the needs of those people you want to serve in a repeated and varied way.
In order for marketing to be effective you must take actions and analyze the results.
Another big factor in successful marketing is it must not ever stop. It is ongoing. No matter how full or busy your practice is, you must never ever stop.
Invest in your marketing materials and invest time and energy into PR and the
returns will blow you away.
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One of my hypnotherapy practices is in Bucks County, PA. We are in a little town about 20 minutes away from the nearest busy town. I did some very basic marketing. I did an M&M run to local doctors' offices, dentists' offices and local businesses. I contacted the local Wellness Center and gave a few talks. I have sent out some press releases. We get two calls a week. 90% who call come in. My prices are a little higher than most in the area.
That is all I have time to see in this little town, so I am in the process of training other therapists before we take our next step in local advertising and more marketing.
Now you might say, 2 clients a week? I can't live on that and I would agree. I have taken some very small actions to glean these results. As I mentioned, I do not have the time to see anymore clients than that. So the amount for me is perfect. In order to attract more clients we would need to take more actions which we will when we have other therapists trained. Otherwise the client experience would be hampered by a waiting list. A waiting list works for me here in NYC but not in Bucks County.
Your ability to market effectively is going to be based on how well you know your potential clients and community.
Marketing is an investment that pays off exponentially. It is not an expense - it is an investment in yourself and your practice.
Invest wisely!!!!
Many blessings to your success,
Dr. E
Dr Eric Schneider, D.Min
The Acupreneur
Remember, The Acupreneur is now
open for Membership - the cost is only $147.00 for an annual Associate
Membership.
~*~*~*~*~*~
Quotes to
Inspire
"Customers buy for their reasons, not
yours."
~ Orvel Ray Wilson
News of Interest! Dentists Adopt Unconventional Treatment Options - The last
time Barbara Stepp of Homewood, Ill., visited her dentist, she told him about
her ongoing kidney infection. "He immediately plopped me down in the chair and
started doing acupuncture," said Stepp, 70. Stepp's dentist, John Rothchild in
Hoffman Estates, Ill., is a longtime member of the American Dental Association.
He uses the latest high-tech equipment to take X-rays, remove teeth and whiten
smiles. But Rothchild's practice is based on a holistic philosophy that says the
health of your mouth can affect your entire body. In addition to acupuncture,
his integrative treatment portfolio incorporates the use of mercury-free
fillings, cranial therapy and homeopathic remedies.
Probe after needle left in woman's back - A Welsh NHS Trust
has launched an investigation into how an acupuncture patient managed to return
home from treatment with a two-inch needle stuck in her back. Wendy Dempsey, who
suffers from back pain, had her first acupuncture session which was carried out
by a physiotherapist at St Woolos Hospital in Newport, South Wales. The
54-year-old claims she was in no pain as she left the treatment, but became
uncomfortable as she began driving the five-mile journey back to her home in
Llanmartin. Whatever
happened to allopathy? - A little over 40 years ago there appeared a book by
the name of 'Fringe Medicine' published by Brian Inglis, who was the editor
around that time of one of Britain's leading political reviews, The Spectator.
What was called 'Fringe' was actually one among many other systems of treating
illnesses in Britain and Europe, all of which have been described before as
being a 'mish mash of religion and magic and empirically acquired ideas and
practices.' Little by little the form of treatment which is predominant in the
West today and sat alongside the others, pushed them aside and tried to become
the sole occupant of the bench. Today it has even dropped its name allopathic
and is now referred to as medicine.
Physical activity's effect on breast cancer varies - The
results of a literature review of published studies confirm that while all women
are likely to reduce their risk of breast cancer with regular physical activity,
certain subgroups benefit more than others. Forty-seven of the 62 (76 percent)
studies indicated there was an anti-breast cancer effect for increased physical
activity, with typical risk reductions of 25 percent to 30 percent, the authors
report. In 28 of 33 studies, they found evidence of a dose-response effect,
which means more exercise correlated with more benefits. In terms of activities,
recreational activity, vigorous activity, and lifetime or later life activity
provided the strongest reductions in breast cancer
risk.
Study Suggests Green Tea May Support the Medical Treatment of
Stomach and Colon Cancer - Green tea consumption may promote
cancer-preventive effects in people at risk for cancer in addition to supporting
the medical treatment of some kinds of cancer, according to a study in the
May/June 2008 issue of Alternative Therapies in Health and Medicine, on
newsstands now. In a study to establish whether green tea has anti-cancerous
potential in human stomach and colon cancers, 6 cancerous and 6 non-cancerous
adjacent human gastric tissues and 7 cancerous and 7 non-cancerous adjacent
colon tissues were obtained from patients who underwent surgery for stomach and
colon cancer in the Ankara University Faculty of Medicine, Department of General
Surgery, Turkey.
Upcoming
Seminars/WorkshopsThe Acupreneur cannot guarantee the accuracy or completeness of
information listed here. For clarification or additional details please use the
contact information in the individual listing or visit The
Acupreneur.
To list your CEU event please send
the who, when, where, and how much to editor@theacupreneur.com.
| January 2009 |
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