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Acupreneur Community News 6/20/08
This is the weekly email newsletter of The Acupreneur: The
Community Newsletter.
To submit information for publication, or to
change your subscription, please contact editor@acupreneur.com.
New subscribers are always invited. Just contact the address above. We encourage you to forward this e-zine
to anyone who might be interested.
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 From The Editor
From the Editor:
Good week all! I'm so glad
to be able to type again although I am not without some major Wii
injuries. My friend picked up the Olympic game and I'm pretty sure I broke
my shoulder blades doing the running and jumping moves. But there was lots
of laughing and making fun of one another. I'm told that there will be
video of me looking like a complete moron up on YouTube at anytime. What
says friendship more than a little blackmail?
In the useful news of the week I
did learn that there is nothing worse for a shellfish allergy than really really
fresh shrimp. I'm pretty sure I managed to shrink my stomach by spending 3
days unable to eat or even look at food while my stomach took it's own sweet
time uncramping. What a disappointment since the shrimp was incredibly
sweet and good. So for the record -- frozen and bagged by gosh knows who
and goodness knows where okay in moderation, but freshly caught locally the same
day by a couple of friends is bad news. Feel free to pass that bit of
learned behavior forward as needed.
Enough of my broken miseries (man
I do have fun hurting myself) I do hope you find some good nugget of truth,
justice, and the acupuncturist way in this week's episode of the Community
Newsletter. As always if you think I missed anything please feel free to
let me know. Have a fabulous weekend and please learn from my bad behavior
and grin through the pain.
Cheers All!!
Amy, Editor
Community
Newsletter
editor@theacupreneur.com
The Coaching
Corner...
Where
Spiritual Wisdom
Meets Business Common
Sense
From the desk of The Rev. Dr. Eric G. Schneider, D. Min.
CIO
- The AcupreneurEmail Dr.
Eric
"Great acts are made up of small
deeds."
~ Lao Tzu
Greetings Dear Ones,
You know, each week I receive dozens of emails with questions
from readers like you and I do try to answer those questions as often as I
can since my time is most often focused on the members of the
Acupreneur.
That being said, there are certain themes that show up often and one of them
is around the marketing and sales of your services to potential clients.
Let's face it - some are just downright allergic to this skill set.
However it really does not have to be this way.
Marketing and sales are skill sets. They can be learned and
implemented. The only restraining forces you might have to learning them
and applying them are simply the bad press you might be giving them in your
mind. As a practioner of the healing arts, working with your mind (more
than the brain-body continuum), I think one of your main responsibilities is to
work with your own mind.
The three questions to ask yourself are:
1. Do I feel/think that I have something worthwhile to offer people?
2. Do I think/feel good about the work that I do and the results I help
people achieve?
3. Do I have a great client/patient process through my practice?
If you answered "yes" to these, then take the next step:
What are my beliefs about marketing and sales and what is their relationship
to my 3 other questions?
Let yourself really dialogue about this so that you really flush out your bad
press about marketing and sales and start to get how important they are, not
just to you, but to the success of your business and the well being of your
clients/patients!!!
Many blessings to your success,
Dr. E
Dr Eric Schneider, D.Min
The Acupreneur
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Remember, The Acupreneur is now
open for Membership - the cost is only $147.00 for an annual Associate
Membership.
Click here to join!
Click here to
take the tour!
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~*~*~*~*~*~
Quotes to
Inspire
""People don't want to be 'marketed TO';
they want to be
'communicated WITH'."
~ Flint
McGlaughlin
"You must have mindshare before you can
have marketshare."
~ Christopher M. Knight
"Marketing is not an event, but a process...
It has a
beginning, a middle, but never an end, for it is a process.
You improve it,
perfect it, change it, even pause it.
But you never stop it
completely."
~ Jay Conrad Levinson
"If you do build a
great experience, customers tell each other about that.
Word of mouth is
very powerful."
~ Jeff Bezos
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Who
else wants to know how to fill their
practice by UTILIZING their spiritual
values instead of
compromising them?
Have you ever thought to yourself,
"This has to be easier, it can't be this hard!"
Well you are not alone, there are thousands of practitioners
out there who feel the same way you do and are struggling with the same
challenges you are! And that is why I wrote this book - to help you take
the guesswork out of filling your practice and offer you a step-by-step method
for filling it based on what is important to you with quality patients and
clients. You can purchase
and download your copy of " Fill Your Practice In 100 Days, But Don't
Start Counting Just Yet" right now! Click here
for more information...
Special to The
Acupreneur
Portland Veterans' Acupuncture
Clinic
c/o 778 Forest Avenue
Portland, ME
04103
INFORMATION SHEET
THE CLINIC
A group of licensed acupuncturists in
Portland are providing a free acupuncture clinic to war veterans suffering from
combat fatigue and other associated health issues. This free, weekly clinic is
also available to family members of veterans who desire the healing benefits of
acupuncture.
The clinic is held every Tuesday night
(beginning May 27, 2008), from 6-8 p.m. at the Reiche School at 166 Bracket
Street in the Music Room. To allow for maximum relaxation and security during
the treatment, participants need to be seated by 6:30.
THE TREATMENT
Portland Veterans' Acupuncture Clinic
(PVAC) is a community-style acupuncture clinic. This means that people are
treated in a quiet, group setting, sitting fully clothed in a circle. Very fine,
sterile, single use needles are inserted just under the skin in 5 specific areas
of both ears (please see NADA Protocol below). Individuals sit quietly and rest
with the needles in their ears for 30-40 minutes. Needles are then removed and
the treatment is over. [Acupressure techniques are available for those who
don't wish to be treated with needles.
The treatment setting is peaceful. The
group is made up of people in similar circumstances: a circle of
buddies/comrades, spouses and children. The circle is a mini-community of people
with similar experiences. Words are not needed here to feel the
connectedness.
NADA PROTOCOL
In the 1970's, Dr. Michael Smith
began using auricular (ear) acupuncture for alcohol and drug addiction. In 1985,
the National Acupuncture Detoxification Association (NADA) was formed. Since
then, the NADA Protocol has spread all over the world via clinician training. On
their website (www.acudetox.com), NADA reports
that patients in their programs evidence improved retention, a more optimistic
and cooperative attitude, and reductions in cravings, anxiety, sleep
disturbances and need for pharmaceuticals. Since 9/11, acupuncturists have
expanded the use of( the NADA Protocol to treat recovery workers in disaster
settings (e.g. Ground Zero, New Orleans after Katrina, San Diego after the
recent wildfires). First responders and displaced citizens treated in the field
reported less insomnia and fewer nightmares, reduced irritability and anger,
increased mental clarity and ability to focus on tasks (to find out more about
these programs please see www.acuwithoutborders.org).
ACUPUNCTURE
Acupuncture is part of a 5,000-year-old
system of medicine that originated in China. It is used to treat chronic and
acute pain as well as many illnesses. Traditionally, acupuncture was used as a
preventive medicine to keep people well with improved health overall and
stronger immune systems. It continues to serve these functions today.
(Acupuncture can be used in conjunction with any therapy or prescription
medication(s) a client may be receiving, and acupuncture may enhance the
effectiveness of these other therapies.
ADVANTAGES OF COMMUNITY STYLE
ACUPUNCTURE
Acupuncture in a group setting has some
particular advantages:
- Broad Spectrum - Acupuncture addresses
physical, mental and emotional conditions simultaneously. Acupuncture often
enhances the effectiveness of other modalities. Patients who receive acupuncture
treatment may require smaller doses of pharmaceuticals as their systems begin to
work more efficiently.
- Immediate Results - Acupuncture offers
immediate results that include deep relaxation, reduced anxiety and a sense of
wellbeing. Many people report these feelings stay with them for several days
after a treatment.
- Simple and Accessible - No long
paperwork or complicated equipment is needed. Patients do not have to talk about
symptoms at all. The results are still the same!
- Safe - There are no side effects or
contraindications for acupuncture. It is non-addictive. The needles used are
sterile and used only once per point, then discarded in the proper biohazard
containers. The technique involves little to no pain.
- Professional - The clinic is staffed
with National Board Certified, Maine Licensed and malpractice-insured
acupuncturists who have experience with the NADA protocol.
- Cost Effective - Because treatments
are done in groups, many people can be treated at once. The supplies needed are
basic and inexpensive. The clinic is supported by donations and is run at no
cost to the veterans and their family members.
CONTACTS
Please feel free to contact the following people
if you have any further questions, would like to make a donation, or would like
to volunteer for the clinic. (All of us involved with the Veterans' Clinic feel
it is one way to help heal the pain of our nation at this time.
Marshall Woodward,
207-874-4058
Lynn MacDonald-Webber, 207-939-1293
Stephanie Baird,
207-871-5060
Download our flyer
here
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News of Interest!
Needles help ease pain of depression: study - Acupuncture
appears to help lift the mood of severely depressed people, a study of
Australians suggests. New research in Sydney has found a marked improvement in a
group of people with medicated depression who were treated with traditional
Chinese needle therapy for two months. The study showed those with severe
depression, particularly men, benefited most from the alternative therapy, still
a controversial treatment option the medical world says only has "limited use'.
Low-Cost Acupuncture Program at Pathways to Wellness -
Pathways to Wellness has expanded the days and hours of our low cost group
acupuncture program to include day and evening appointments four days a week
(including Saturday). The new sliding scale rate is $20 to $35 per 1-hour
session, and the appointments are open to all regardless of
income.
How are those acupuncture points found? - Contrary to what you
see on those charts hanging quietly on the wall at the office of your
neighborhood acupuncturist, acupuncture points are not dots that can be found
with a measuring stick and location book. Acupuncture points are the places of
"in between". In between bone and muscle, in between tendon and flesh, they are
spaces where things connect, they are places in the body of transport and
communication. Things happen here; if they are stimulated in the correct
way.
Herbalists to face strict regulations - Strict regulations are
to be imposed on herbalists and acupuncturists amid growing concerns about the
safety of their treatments. Patients have suffered liver and kidney problems
after being treated with herbal medicines and at least one person has died. With
one in three people having used complementary medicines, a government report
says there is an urgent need to protect the public.
'Dry Needling' Becoming More Popular To Treat Pain - Some
physical therapists in Colorado are offering an alternative treatment for
chronic muscle pain and stiffness. On Tuesday, CBS4 health specialist
Kathy Walsh sat in on a session of the new treatment called "trigger point dry
needling." Using very thin, solid needles to penetrate deep into areas of
tension, dry needling promises to stimulate, reset and relax muscles. One
satisfied dry needling patient is Sgt. First Class Lee Holloway. According to
Holloway, dry needling is an effective way to relieve muscle tension. "(It's)
like taking air out of a really full tire," Holloway said. "It just kind of
takes some of the pressure out of the
muscle."
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Upcoming
Seminars/Workshops
We invite
submissions for this section from the entire Acupuncture and Oriental Medicine
community
The Acupreneur cannot guarantee the accuracy or completeness of
information listed here. For clarification or additional details please use the
contact information in the individual listing or visit The
Acupreneur.
To list your CEU event please send
the who, when, where, and how much to editor@theacupreneur.com.
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October 2008
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Community Newsletter is
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Information for Everyone. We do not exclude any individual or organization from
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